Maybe I was in a bad mood…
…but this put me in full rant mode when I saw a commercial for it.
It’s Mountain Dew’s “DEWmocracy“. In the commercial, three groups of people are tugging a rope against each other. What are they fighting for? The right to pick a new flavor of Mountain Dew.
I didn’t know one ad campaign could encapsulate so much that is wrong with our culture. It’s like a neutron star of crapiness. What set me off is how completely they co-opted the language, ideas, and spirit of democracy to sell a can of soda.
You want to hold a vote, fine. But “campaign tools” to promote your favorite soft drink? Phrases like “Keep the Movement Alive”? Yeah, you better get off your seat and start helping out. The corporations and media giants that control our society are really trying to squash the grassroots Mountain Dew movement.
A true cynic will argue there’s no difference between selling a product and selling a candidate, but there is. I’ll admit, a lot of the marketing is the same. But behind the marketing, and the usual bullshit that’s part of politics, there’s still a person there. There is still something real, A can of soda isn’t going to change anyone’s life, much less the future of our country. But for better or worse, a President will.
The message board is as disheartening as one would suspect. Maybe there really isn’t much difference between a soda campaign and a political campaign. A sample of posts:
WHY VOTE?! (Quote: “THEY ALL TASTE SO GOOD”)
Why can’t we have ALL the flavors? (Unity ticket!)
Why ‘Revolution’ is the only logical choice (Political analysis by one of the country’s top minds)
I think we need to stop fighting. (Yes! A message of peace.)
Where Were you when You first Tried the new Dew’s? (”When I heard Kennedy was shot, I driving home on…wait, what???)
