The Pancake City Ad Campaign Begins
This summer, HBO is launching “Pancake City” a dramedy based on Pancake City, the blog. The show features six characters navigating the crime, seaminess, and excitement of an unnamed big city. The twist is that syrup plays a critical role in every episode, like in Episode 3, when Blake feels pressure to take on a vice to fit in at work.

Upcoming plot lines:
“Episode 4: The Syrup Serial Killer”. Emerson feels self-conscious about using syrup on his pancakes when the Syrup Serial Killer hits the city.
“Episode 6: The Best Laid Plans of Ants and Men”. Crime boss Italia Italiano becomes furious when she instructs pool boy/henchman Pippy to go shopping for a gift to “sweeten” an upcoming business deal, and he returns with $800 of clothes for himself and a bottle of No-Name syrup for Italia.
Thanks to Meghan for designing the ad. She will also vouch for everything I said here.
Meghan said,
February 10, 2008 @ 10:06 pm
AWESOME! (and yes, this post is indeed entirely true).
Chris said,
February 12, 2008 @ 10:28 pm
Yes, but why HBO? Isn’t swearing banned in Pancake City? Or is it the illicit things done with syrup that keeps it off network TV?